Journalist would say something like 'meanwhile, public opinion is still Here's an example of how some vox pops canĪdd interest to a news item on genetically modified foods. It pays to ensure that an accurate mix of genders and racesĪre represented, appropriate to the population being surveyed. Whether or not you think this is effective is up to you - you may feel that it is too contrived. Some producers go so far as to get all answers with a particular opinion facing one way, and answers with an opposing opinion facing the other way. It's important to think about the guest's looking direction, and get anĮqual number of left-facing and right-facing subjects. At the same time, you must be specific enough to obtain brief answers.Ĭamera shots are usually framed as an MCU ( Note: Everyone will want to know what channel you're with and when the programme will be broadcast, so it helps to get that out of the way quickly.)Īs always, ask open-ended questions and avoid leading questions. Use a short, sharp standard question such as 'Would you mind answering a couple of quick questions about genetically modified food for TV3 news tonight?'. When asking people to participate, fast is best - don't give them time to worry about how they look or what their friends will think. It's therefore important to make them feel comfortable and relaxed. These people will be new to interviews and will often be nervous, flustered, giggly, etc. Street' and asks them simple questions about the topic. Television vox pops, the interviewer approaches people 'in the Viewer/reader as a reflection of popular opinion. Random subjects areĪsked to give their views on a particular topic and their responses are presented to the The vox pop is a tool used in manyįorms of media to provide a snapshot of public opinion.

The term 'vox pop' comes from the Latin phrase vox

Vox meaning